For Artists
Resources
Practical business guidance for artists building a sustainable career path.
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Curatorial submission criteria and process before you send your work.
ReadBook
A full professional guide to pricing, marketing, and selling your art.
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What you'll learn
- How pricing really works in the art world.
- How collectors discover, evaluate, and buy work.
- How galleries make decisions behind the scenes.
- How to position your work for the market, not just the studio.
Who this is for
- Working artists who want business-side clarity.
- Artists who want to understand how sales actually happen.
- Artists who want to know what collectors respond to.
- Artists building a sustainable long-term practice.

About Me
Belinda Levez
I'm the owner of Xochi Art Gallery, editor of Xochi Magazine, and author of How to Price, Market and Sell Your Art. My perspective comes from 30 years in the art world.
Substack
Belinda Levez on Substack
Essays on the business of art, written by the gallery co-founder — pricing, collectors, galleries, and the work of building a sustainable practice.
Read on SubstackSubmissions
Artist Submissions
We review a limited number of artists each year whose work aligns with the curatorial direction of the gallery. We are not a general open-call gallery.
Curatorial Direction
We are interested in work that:
- Demonstrates conceptual depth and intellectual rigor.
- Engages with political, social, cultural, or environmental realities.
- Extends beyond surface aesthetics into critical inquiry.
- Develops a clearly articulated and sustained artistic position.
- Challenges assumptions about form, context, or meaning.
What We Are Not Looking For
To be transparent and respect your time, we are generally not the right context for:
- Work focused on aesthetic resolution without conceptual depth.
- Decorative or purely formal approaches to sculpture or painting.
- Generic forms without clear conceptual grounding.
- Practices without a distinct artistic language.
- Work that does not engage broader cultural or political contexts.
Originality of Practice
A core requirement is a clearly individual visual and conceptual language. We are not interested in variations of widely circulated formal approaches.
Before You Submit
Review our artists and exhibitions first. Submissions are significantly more likely to be considered when the artist has understood the gallery's curatorial position.
If You Are Still Developing Your Practice
If your work is still in development, our resources can help you with:
- Developing a coherent practice.
- Understanding contemporary art systems.
- Building a sustainable career path.
Submission Requirements
If your work aligns with the above, please submit:
- A link to your website or portfolio (no attachments).
- A concise artist statement (max 300 words).
- 3-5 works representing your current practice.
- A short note on alignment with our curatorial focus.
Incomplete submissions will not be reviewed.
Selection Process. Due to volume, we can only respond to artists we wish to pursue further. No response reflects curatorial fit, not the value of your work.
Book
Built for artists who want strategy, not guesswork.
A full professional guide to pricing, marketing, and selling your art.

Belinda Levez
How To Price, Market & Sell Your Art
The essential blueprint for emerging artists to bridge the gap between studio practice and professional success.
December 2025
Turning creative passion into a sustainable legacy.
- 01Price your artwork professionally and confidently
- 02Sell your art offline and online
- 03Market your art, build recognition, and create a strong artist brand
- 04Navigate gallery etiquette, representation, and contracts
- 05Build long-term relationships with collectors
- 06Protect your work legally while creating a lasting legacy
- 07Approach and connect with galleries strategically

Co-founder, Xochi Art Gallery
Belinda Levez
Belinda Levez is the co-founder of Xochi Art Gallery and a mentor to emerging artists. With years of experience curating exhibitions and guiding artists through the business side of the art world, she helps creatives turn passion into a sustainable career.
Through her work with internationally exhibited painter Roger Remaut, Belinda has gained firsthand insight into pricing, marketing, and selling art — knowledge she shares in this practical guide for emerging artists.
Read on Substack