How Bricks-and-Mortar Art Galleries Survive in the Online Age: The Case of Xochi Art Gallery
Belinda Levez|
Over the last two decades, the art world has been reshaped by digital technologies. Instagram has become a showroom, online art platforms have multiplied, and artists increasingly bypass traditional intermediaries to sell directly to buyers. This has raised an important question: can bricks-and-mortar art galleries survive in an era where social media dominates?